rebuild

Can 2021 Rebuild Movie Theaters’ Theatrical Window?

Last year the theatrical window was broken, thoroughly and repeatedly, as if a rock managed to shatter every big screen in America. In the aftermath, and as movie theater owners waded through the debris, numerous reports made the same gloomy prognosis: audiences’ relationship with movies had changed. Perhaps. Yet it’s also fair to wonder if this change is temporary. We may now live in a world where superhero and Pixar movies can premiere on streaming, but the new year provides a new movie release calendar, and with it renewed commitments to bring audiences back to cinemas. There are exceptions, of…
Read More